Supporting a Lincolnshire Wolds Glamping Business With Joined-Up Marketing
When the owner of Into The Wild Glamping approached me, the business had a beautiful location, unique accommodation and a clear vision — but like many small businesses, marketing consistency was a challenge.
Running a tourism business takes time, and marketing tasks often fall behind day-to-day operations. My role was to provide ongoing marketing support that ensured the business remained visible, engaging and discoverable online.
This case study explains how a joined-up marketing approach helped strengthen the brand’s online presence and support bookings.
From Ad-Hoc Marketing to Scalable Growth
When we first began working together, the marketing support for Into The Wild Glamping was provided on a pay-as-you-go hourly basis. This allowed the business to focus on key priorities such as website improvements, SEO content and social media updates as needed.
As the site has developed and the brand has grown, the marketing activity has naturally become more consistent. With more accommodation, more guest interest and a growing online presence, the next step is to scale the marketing in a more structured way.
Moving to a monthly marketing package allows activity to become more strategic and consistent — ensuring SEO improvements continue, social media remains active and future opportunities, such as email marketing, can be introduced when the time is right.
It’s a natural progression for many small businesses: starting with flexible support and evolving into a more structured marketing approach as the business grows.
The Challenge
Like many small tourism businesses, the key challenges included:
• Maintaining consistent social media activity
• Improving visibility in Google search results
• Creating regular website content
• Keeping the Google Business Profile active
• Promoting seasonal offers and experiences
While individual marketing tasks had been done in the past, there was no consistent ongoing strategy bringing everything together.
The Strategy
Rather than focusing on a single channel, the approach was to create a joined-up marketing system where each activity supported the others.
Key elements included:
SEO and Website Content
Regular blog content and page improvements were introduced to target search terms related to:
- glamping in Lincolnshire
- hot tub glamping breaks
- Lincolnshire Wolds stays
- romantic countryside getaways
This helped the website build stronger relevance in search engines while also providing useful content for visitors.
Social Media Content
A consistent social media schedule was introduced to:
• showcase the glamping experience
• highlight seasonal changes on the site
• share guest experiences
• promote special offers
This helped create a more active and engaging presence across social platforms.
Google Business Profile Activity
The business’s Google Business Profile was regularly updated with:
• posts about new blog content
• seasonal announcements
• photos of the site and accommodation
These updates help improve local search visibility, particularly for visitors searching for places to stay in the Lincolnshire Wolds.
The Results
By introducing consistent marketing activity across several channels, the business gained:
• improved search visibility for relevant tourism searches
• a more active and engaging social media presence
• regular fresh content on the website
• better communication with past guests through email
Most importantly, the business now has a consistent marketing system supporting its long-term growth.
Why Joined-Up Marketing Matters
Small businesses often try to tackle marketing in isolated tasks — a social media post here, an SEO tweak there.
But marketing works far better when the pieces are connected.
A blog post can become:
• social media content
• email newsletter material
• Google Business updates
• website SEO improvements
This joined-up approach allows businesses to get far more value from each piece of content.
A Natural Next Step for Growing Businesses
As businesses grow, their marketing needs often change. What starts as occasional website updates or social media support gradually becomes a need for consistent visibility, regular content and ongoing SEO improvements.
For businesses like Into The Wild Glamping, moving towards a structured monthly marketing plan means the focus can shift from individual tasks to long-term growth and stronger online presence.
That’s exactly why I offer two simple marketing packages — allowing businesses to start with a solid foundation and scale their marketing as their confidence and growth increase.
Could This Approach Work for Your Business?
Many small businesses struggle with marketing simply because there isn’t enough time to do it consistently.
That’s exactly what my marketing packages are designed to solve — providing ongoing marketing support that keeps your business visible and growing.
You can explore the available options here:
